Web Design & Development

This project started with a slight logo refresh that quickly grew into a full brand update. The website was the launching point for design direction and it set the tone for the refreshed sales materials and overall brand style.

One of the company’s challenges was photography. High-resolution images of large warehouse spaces often left big, empty black areas that felt unfinished. To solve this, we used overlays to create balance, stability, and a sense of fullness throughout the site.

The design highlights touches of gold to represent “lighting” while adding a striking accent color that immediately draws the eye. The overall palette was chosen for its bold contrast, a mix of power, sophistication, and energy that fits Ingersoll Lighting’s brand identity.

Notable Features:

Brand Refresh
Content Strategy